C.W. McCall

C.W. McCall is the pseudonym of William Dale Fries (born November 15, 1928) in Audubon, Iowa, USA.

In 1972, while working for an Omaha, Nebraska advertising firm, Bozell Jacobs, Fries created a television campaign

C.W. McCall is the pseudonym of William Dale Fries (born November 15, 1928) in Audubon, Iowa, USA.

In 1972, while working for an Omaha, Nebraska advertising firm, Bozell Jacobs, Fries created a television campaign for the Metz Baking Company. The Clio Award-winning ads featured a truck driver named C.W. McCall. The commercial's success led to songs such as "Old Home Filler-Up an' Keep on a-Truckin' Café", "Wolf Creek Pass" and "Black Bear Road". Fries sang and wrote the lyrics, and Chip Davis of Mannheim Steamroller wrote the music.